N/A (Agency partner)
Abplas is a family-run plastic fabrication business with over 80 years of trading behind it. Your Marketing Team partnered with Tinybox Creative to design and build a new WordPress site for their client, giving a long-established business a web presence that reflects both the breadth of their work and the craft behind it.
Abplas serves a wide range of sectors, from events and exhibitions to retail display, interior design and film and TV, with clients including Nike, Selfridges, Google and John Lewis. The site needed to showcase that range clearly while making it easy for prospective clients to find work relevant to their own industry.
Tinybox Creative designed and built a bespoke WordPress website using Elementor, with custom page designs throughout.
Your Marketing Team led on all content and supplied a brand guidelines document that formed the foundation for the online build, translating Abplas’s visual identity into a site that presents their services, communicates the quality of their work, and gives prospective clients the confidence to get in touch.
With Abplas operating across such a wide range of sectors, a key part of the build was making sure the right work reached the right audience. A custom case study post type with a bespoke category taxonomy lets the team tag each project by sector, with those entries pulling through automatically to the relevant sector pages. A retail brand landing on the Retail Display page sees retail work; a production designer on the Film and TV page sees film and TV projects.
New case studies added to the CMS populate across the site without any manual page editing, so the portfolio grows without growing the workload.
Tinybox Creative developed four key Figma screens, including the home page, to establish the design direction before building out the full site.
Working from the brand guidelines supplied by Your Marketing Team, every design decision was rooted in Abplas’s visual identity rather than applied on top of it.
Animated tiles bring the services and case study work to life on the page, giving visitors an engaging way to explore what AbPlas does and who they do it for. The result is a creatively designed site that feels active and engaging.
Key visual cues from the brand run throughout the build, most notably in the wave lines that appear consistently across pages, tying the design together and giving the site a distinct, recognisable character.
“We’ve been working with Tinybox throughout this year to support us with the design and build of websites for our clients. They have always delivered creative designs and offered excellent functionality within the websites they have produced. Both Mike and James are a pleasure to work with.”
Sue Land
Director, Your Marketing Team
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